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  • 🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🔍 Prompt Engineering in Action

Learn how to transform a basic prompt into a high-performing content creation tool — with real examples, use-case variations, and reusable templates.

🔹 The Original Prompt

"Generate blog ideas for a marketing agency."

At first glance, this prompt might seem okay. But it's too broad — and that limits the quality of AI-generated results. Let’s improve it using prompt engineering best practices.

The Improved Prompt

Generate 10 blog post ideas for a residential construction company aiming to attract homeowners planning remodels or new builds. Focus on educational and trust-building content, including project tips, timelines, budgeting, and home design trends. Format as a bullet list.

💡 Why It’s Better

  • Clarifies audience: Focuses on homeowners, not commercial clients or other contractors

  • Adds strategic intent: Targets trust-building and lead generation

  • Suggests useful themes: Budgeting, timelines, design — all pain points for customers

  • Defines format: Bullet list ensures clean output

🔄 Use-Case Variations

For Commercial Construction:
“Generate blog topics that position a commercial contractor as an expert in sustainable building and permitting regulations.”

For Social Media:
“List 5 short-form video ideas showing behind-the-scenes work at a construction site.”

For SEO Content:
“Create 10 blog ideas optimized for local SEO targeting ‘kitchen remodelers in Austin, TX.’”

🧰 Reusable Prompt Template

Generate [#] blog post ideas for a [type of construction company] targeting [ideal client or audience]. Focus on [key topics or pain points]. Format as [preferred structure].

🔁 Template Variables

Placeholder

Example Values

[#]

5, 10, 15

[type of construction company]

residential remodeler, green builder, custom homes

[ideal client or audience]

homeowners, real estate investors, property managers

[key topics]

timelines, cost, permits, trends, materials

[structure]

bullet list, table, calendar

🧠 Example Fill-In

Generate 10 blog post ideas for a green home builder targeting eco-conscious homeowners. Focus on energy efficiency, ROI, and sustainable materials. Format as a bullet list.

💡 Bonus Tool: Want to generate and master prompts instantly?
👉 Try PromptPilot by TodayOnAI (Free to use)