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- 🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown
🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🔍 Prompt Engineering in Action |
Learn how to transform a basic prompt into a high-performing content creation tool — with real examples, use-case variations, and reusable templates.
🔹 The Original Prompt
"Generate blog ideas for a News agency."
At first glance, this prompt might seem okay. But it's too broad — and that limits the quality of AI-generated results. Let’s improve it using prompt engineering best practices.
✅ The Improved Prompt
Generate 10 engaging blog post ideas tailored for a modern news agency looking to grow its digital audience. Ideas should cover trending media topics, journalism best practices, news consumption trends, and behind-the-scenes insights. Aim for a mix of educational, thought leadership, and human-interest content.
💡 Why It’s Better
Audience-Centric: Tailored to a news agency’s goals of growth and engagement
Balanced Content Types: Includes trends, how-tos, and storytelling angles
Topical Relevance: Encourages evergreen + timely content ideas
Strategic Framing: Guides tone (educational, thought leadership, engaging)
🔄 Use-Case Variations
For LinkedIn Thought Leadership:
“List 5 blog post ideas that position a news agency as an authority on media trust.”
For SEO/Content Marketing:
“Generate blog topics targeting high-volume search terms about journalism and media ethics.”
For Internal Culture Blog:
“Share blog ideas that give readers a behind-the-scenes look at your newsroom and team.”
🧰 Reusable Prompt Template
Generate [#] blog post ideas for a [type of organization] focused on [core goals or themes]. Include a mix of [content types: e.g., educational, trends, behind-the-scenes] to appeal to [target audience or personas].
🔁 Template Variables
Placeholder | Example Values |
---|---|
[#] | 10, 15, 20 |
[type of organization] | news agency, tech blog, nonprofit |
[core goals or themes] | audience growth, trust-building, education |
[content types] | tips, trends, interviews, case studies |
[target audience] | readers, media professionals, subscribers |
🧠 Example Fill-Ins
Generate 10 blog ideas for a regional news agency focused on building reader trust and showcasing newsroom transparency. Include interviews, explainers, and trend analysis.
💡 Bonus Tool: Want to generate and master prompts instantly?
👉 Try PromptPilot by TodayOnAI (Free to use)