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- 🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown
🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🔍 Prompt Engineering in Action |
Learn how to transform a basic prompt into a high-performing content creation tool — with real examples, use-case variations, and reusable templates.
🔹 The Original Prompt
"Generate blog ideas for a real estate company."
At first glance, this prompt might seem okay. But it's too broad — and that limits the quality of AI-generated results. Let’s improve it using prompt engineering best practices.
✅ The Improved Prompt
Generate 12 blog post ideas for a real estate company targeting home buyers, sellers, and investors. Cover a mix of evergreen topics (e.g., buying tips, local market trends), seasonal content (e.g., staging homes in winter), and lead-generating posts (e.g., home valuation guides). Format the ideas as blog titles with short descriptions.
💡 Why It’s Better
Specifies target audiences (buyers, sellers, investors)
Encourages a variety of content types (evergreen, seasonal, lead-gen)
Helps with SEO and content strategy by mixing formats
Adds structure with titles + descriptions
🔄 Use-Case Variations
For Social Media:
“Create 5 Instagram carousel ideas for a real estate company explaining market trends.”
For Email Marketing:
“Generate 6 newsletter topics for a real estate agency’s monthly buyer insights email.”
For Video:
“Suggest 8 YouTube video topics for a real estate agent building local trust.”
🧰 Reusable Prompt Template
Generate [#] blog post ideas for a [type of business] targeting [specific audience]. Include a mix of [content types or themes], and format each idea as a [title + short description or outline].
🔁 Template Variables
Placeholder | Example Values |
---|---|
[#] | 10, 12, 15 |
[type of business] | real estate company, law firm, SaaS startup |
[specific audience] | home buyers, property investors, first-time sellers |
[content types] | educational, evergreen, seasonal, lead-gen |
[format] | title + summary, outline, bullet points |
🧠 Example Fill-In
Generate 10 blog post ideas for a real estate company targeting first-time home buyers. Include practical tips, local insights, and SEO-friendly topics. Format each as a clickable blog title with a one-sentence description.
💡 Bonus Tool: Want to generate and master prompts instantly?
👉 Try PromptPilot by TodayOnAI (Free to use)