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  • 🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🔍 Prompt Engineering in Action

Learn how to transform a basic prompt into a high-performing content creation tool — with real examples, use-case variations, and reusable templates.

🔹 The Original Prompt

"Generate blog ideas for a real estate company."

At first glance, this prompt might seem okay. But it's too broad — and that limits the quality of AI-generated results. Let’s improve it using prompt engineering best practices.

The Improved Prompt

Generate 12 blog post ideas for a real estate company targeting home buyers, sellers, and investors. Cover a mix of evergreen topics (e.g., buying tips, local market trends), seasonal content (e.g., staging homes in winter), and lead-generating posts (e.g., home valuation guides). Format the ideas as blog titles with short descriptions.

💡 Why It’s Better

  • Specifies target audiences (buyers, sellers, investors)

  • Encourages a variety of content types (evergreen, seasonal, lead-gen)

  • Helps with SEO and content strategy by mixing formats

  • Adds structure with titles + descriptions

🔄 Use-Case Variations

For Social Media:
“Create 5 Instagram carousel ideas for a real estate company explaining market trends.”

For Email Marketing:
“Generate 6 newsletter topics for a real estate agency’s monthly buyer insights email.”

For Video:
“Suggest 8 YouTube video topics for a real estate agent building local trust.”

🧰 Reusable Prompt Template

Generate [#] blog post ideas for a [type of business] targeting [specific audience]. Include a mix of [content types or themes], and format each idea as a [title + short description or outline].

🔁 Template Variables

Placeholder

Example Values

[#]

10, 12, 15

[type of business]

real estate company, law firm, SaaS startup

[specific audience]

home buyers, property investors, first-time sellers

[content types]

educational, evergreen, seasonal, lead-gen

[format]

title + summary, outline, bullet points

🧠 Example Fill-In

Generate 10 blog post ideas for a real estate company targeting first-time home buyers. Include practical tips, local insights, and SEO-friendly topics. Format each as a clickable blog title with a one-sentence description.

💡 Bonus Tool: Want to generate and master prompts instantly?
👉 Try PromptPilot by TodayOnAI (Free to use)