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  • 🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🧠 How to Generate Better Blog Ideas with AI: A Prompt Teardown

🔍 Prompt Engineering in Action

Learn how to transform a basic prompt into a high-performing content creation tool — with real examples, use-case variations, and reusable templates.

🔹 The Original Prompt

"Generate blog ideas for a marketing agency.”

At first glance, this prompt might seem okay. But it's too broad — and that limits the quality of AI-generated results. Let’s improve it using prompt engineering best practices.

The Improved Prompt

Generate 15 blog post ideas tailored for a digital marketing agency targeting small to mid-sized businesses. Focus on practical marketing strategies, emerging tools, case studies, and client education. Format as a simple bullet list grouped by topic (e.g., SEO, content marketing, email, social, etc.).

💡 Why It’s Better

  • Specifies the audience and niche (marketing agency for SMBs)

  • Adds content themes to ensure relevance and variety

  • Clarifies the desired structure for easy scanning and execution

  • Focuses on value-driven content (education, tools, strategies)

🔄 Use-Case Variations

For Social Media Campaigns:
“Generate carousel content ideas for a marketing agency promoting SEO services.”

For Email Newsletters:
“Suggest newsletter topics to educate small business clients on digital marketing trends.”

For Lead Generation:
“Create blog ideas that help attract new B2B clients for a full-service marketing agency.”

🧰 Reusable Prompt Template

Generate [#] blog post ideas for a [type of business or agency] targeting [audience]. Focus on [key themes or goals]. Group by [relevant categories or services] and format as a bullet list.

🔁 Template Variables

Placeholder

Example Values

[#]

10, 15, 20

[type of business]

marketing agency, SEO firm, email consultant

[audience]

small business owners, eCommerce founders

[key themes]

strategy, tools, case studies, FAQs

[categories]

SEO, PPC, email, social, branding

🧠 Example Fill-In

Generate 15 blog post ideas for a content marketing agency targeting SaaS startups. Focus on SEO, storytelling, and thought leadership. Group by topic and format as a bullet list.

💡 Bonus Tool: Want to generate and master prompts instantly?
👉 Try PromptPilot by TodayOnAI (Free to use)